Besides being at the forefront of the electro-trap music movement, Brooklyn-based producer Baauer made headlines when his track "Harlem Shake" became the first viral sensation to debut on top of the Billboard charts thanks to calculating YouTube plays. An aspiring bedroom producer since the age of 13, Harry Rodrigues took the name Baauer to brand his electro-trap tracks, which combined crunk hip-hop beats, dance music tempos, and clever samples off video-sharing sites. He made his official debut in early 2012 when his bass-heavy party track "Dum Dum" was released by the LuckyMe label on a one-sided, laser-etched 12". Diplo's Mad Decent label then signed Baauer and released "Harlem Shake" on their sub-imprint Jeffree's in May of that same year. At first, the track made waves amongst the EDM and electro-trap faithful, but in early 2013, it exploded into the mainstream thanks to an Internet meme where individuals uploaded amateur videos of themselves dancing to the song. Football teams, firemen, college kids dressed as Power Rangers, and even SeaWorld animals were all seen doing the Harlem Shake, and the collective views quickly climbed into the thousands, then millions. Baauer benefitted from YouTube's new "Content ID" system, which allowed users to use the song with the producer and label benefitting from any ad revenue. At the end of February, as Baauer was at the point of announcing his debut EP for Mad Decent, along with a collaboration with hip-hop producer Just Blaze, Billboard changed their formula for calculating charts and added YouTube-streaming data to the mix of sales and radio plays. "Harlem Shake" debuted at number one the next week
Alex Ridha - better known to the world as BOYS NOIZE - has been making electronic music and working as a DJ for over half of his life. He established himself as one of the world’s preeminent wizards behind the decks, having played the world’s biggest stages alongside the biggest names in dance music. His sets are equally uplifting, not only technically but also as a showman, leaving unforgettable experiences for the witnesses. One of the reasons why the Rolling Stone voted BOYS NOIZE amongst the Top10 `DJS WHO RULE THE EARTH` in 2012.
Despite his ever-expanding label roster and the increased demand for his time as a producer and remixer, Ridha’s primary loves continue to be the twin pursuits of making and performing music.
Following the release of his third long-player Out Of The Black in late 2012, he presented the first BOYS NOIZE 'LIVE' show to the masses.
“I really wanted to give people a concert where I perform my music only. It´s not that I don´t like DJing anymore, I´m a DJ to the bone and will always be. But playing my tracks live and putting on a completely new show was something I wanted to do for a long time. It´s different and fresh and that is what I love."